While most viewers were focusing on Cam Newton playing pee wee football in Buick’s minute-long commercial during Super Bowl LI, one United Automobile Workers director’s attention was drawn elsewhere on the screen.
Cindy Estrada, the director of the UAW’s General Motors department, tweeted shortly after the commercial aired, expressing her displeasure with Buick’s choice to highlight the non-U.S.-made Cascada and Encore in the ad. Buick reportedly used those cars because they’re the company’s most-popular conquest models, via Automotive News.
Can't believe GM would feature foreign made vehicles on all-American Super Bowl @UAW
— Cindy Estrada (@CindyEstrada174) February 6, 2017
GM hasn’t yet commented on the tweet, but Duncan Aldred, vice president of Buick and GMC, told Automotive News in December it still has a large U.S. presence
“It is a very American brand. The headquarters are here and will remain so, and we’re very proud of that,” Aldred was quoted as saying.
President Donald Trump has made comments that were very similar to Estrada’s regarding GM manufacturing outside the U.S. Despite that, GM’s CEO Mary Barra still serves as a member of the president’s Strategic and Policy Forum.
Thumbnail photo via Buick