Ford F-Series Hits 40 Consecutive Years As Best-Selling Truck In U.S.

Wed, Jan 4, 2017 2,492

Americans love pickups, and there’s one model they clearly like better than the rest.

Ford announced Wednesday that 2016 marked the F-Series’s 40th consecutive year as the best-selling truck in the U.S. The F-Series is also the country’s best-selling vehicle for the 35th year in a row.

Since Ford’s trucks started gaining popularity in 1977, the company has sold more than 26 million F-Series. If all of those vehicles were parked bumper-to-bumper, the line would be long enough to wrap around the earth three times.

Although the F-Series became the top-selling truck with the sixth-generation model that was introduced in 1977, it was the seventh-generation model that outsold every vehicle in the U.S.

“The 1980 model was a breakthrough generation for Ford,” historian and author James Wagner said in a statement. “It was all new — probably the greatest change in 40 years. It was fresh and had a strong emotional appeal with the twin I-beam front suspension. It seems from that point on, things really went Ford’s way as far as trucks were concerned.”

Ford said the key to the F-Series’ continued popularity is the company’s ability to recognize market trends. In the early 2000s, for example, Ford realized many of its customers use their trucks for a lot more than just hauling, so it introduced various luxury editions.

However, arguably the best example of Ford continuously innovating the F-Series came in 2016. That’s when it introduced the new highly anticipated Super Duty and F-150 Raptor models. These two trucks are designed with very different customers in mind, yet despite that, both were met with similar fanfare across the industry.

Thumbnail photo via Ford