Football doesn’t return until Thursday, but Ford and the NFL are already giving fans a way to get their hands on tickets to Super Bowl LI.
The F-Series has been named the official truck of the NFL, and Ford is giving away two tickets to this year’s Super Bowl in Houston to celebrate the partnership. In addition to the all-expenses paid trip to the big game, the grand prize winner will get a 2017 Ford Super Duty pickup, with a design that features the logo and colors of their favorite team.
“Just like our fans and players, Ford trucks and the NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” Renie Anderson, NFL senior vice president of sponsorship and partnership management, said in a press release.
Throughout the season, fans will also be able to order “Built Ford Tough Trucks” On Demand using Uber, which will bring food and merchandise to their tailgate parties.
“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” Mark LaNeve, Ford Motor Company vice president of U.S. marketing, sales and service, said in a press release.
As a way to recognize players too, each week Ford will name a “Built Ford Tough” Offensive Line of the Week.
The winner of the weekly award, as well as the form to enter the Toughest Ticket sweepstakes, can be found on the NFL’s website.
Thumbnail photo via Ford