Formula One is looking to make its return to Las Vegas, and wants to make sure it gets top billing in Sin City.
F1 chief executive Bernie Ecclestone is pushing for a second race in the U.S., and is looking to promote an event in Las Vegas.
To do that, Ecclestone wants to make sure people know where it is.
“I want to make sure we are on The Strip, so when people turn their television on, they immediately know it is (Las) Vegas,” Ecclestone said in a press conference in Russia, via Motorsport.com.
The issue of having the track directly on the strip is apparently why Ecclestone and F1 are struggling to reach a deal in Vegas.
It would not be the first time the Formula One World Championship has paced laps around the Entertainment Capital of the World. From 1981 to 1982, F1 raced in the parking lot of Caesars Palace, located on the west side of The Strip.
F1’s only current U.S. race is in Austin, Texas, home of the United States Grand Prix. If Las Vegas falls through after also earlier missing out on New York, Ecclestone told Motorsport.com, other states and cities are in contention for a second U.S. date.
Thumbnail photo via Stephane Mantey/Presse Sports via USA TODAY Sports Images